Should A Aspiring Influencer Friend Stop Using Me for Content?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply spending time in the street. I feel like our friendship has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or shared for an viewers. I’m not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who execute that style of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that values the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we create together can achieve: a foot in the door. I know not everyone enjoys being filmed, but often spontaneity is what makes content genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions help each other in small ways. My assumption was filming a clip here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some real memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Ricky Young
Ricky Young

A seasoned gaming journalist with over a decade of experience covering esports, console releases, and tech innovations.